Rooftop solar panels atop homes in Austin, Texas. Credit: Roschetzky Photography via Shutterstock.

Our Campaigns

Go Solar

Campaign Goal: Ask 50 cities across the country to go big on solar, including many here in Oregon, and to defend our local and state progress.
Fortunately, more Americans are going solar every day. By 2017, our country had enough solar energy capacity installed to power the equivalent of 9 million homes

Yet we’re still not even close to reaching solar’s potential. Every year enough sunlight shines on America to provide 100 times more power than we need. We’re capturing a tiny percentage of it. Harnessing more of this power would mean cleaner air and a more stable climate; less strain on natural resources and more resilient communities; and an energy source we can depend on to be virtually pollution-free for as long as we can imagine.

So what’s slowing us down? What, if anything, can stop us?

In some places, we’re thinking too small, failing to update policies that would encourage even more Americans to go solar. In other places, we’re thinking too narrowly, putting the short-term interests of old industries with outdated business models ahead of our health, environment and wellbeing.

  • <h4>Shining Cities</h4><h5>Our Shining Cities project is urging cities across the state to think bigger, act smarter, and tap the sun for more of their power.</h5><em>aznaturalist cc BY-SA 3.0</em>
  • <h4>Homes Go Solar</h4><h5>Our Homes Go Solar campaign is urging state leaders to make solar standard on all new homes — because every new home built without solar panels is a missed opportunity to reduce pollution and leave our children a more livable planet.</h5><em>Roschetzky Photography via</em>
  • <h4>Stand Up For Solar</h4><h5>We're working to defend local progress on solar.</h5><em>Solar Trade Association CC BY-SA 2.0</em>
Shining Cities

Cities are primary drivers of the growth in solar in America. In 2016, just 20 U.S. cities had as much solar power capacity installed as the entire country did six years earlier.

Los Angeles / zhu difeng via

The cities that set higher goals, ensure homeowners receive a fair price for the solar energy they supply to the grid, make installing panels hassle-free, and provide attractive financing options are generating more solar than similar cities.

That’s why our Shining Cities project is urging cities to think bigger, act smarter, and tap the sun for more power. 

Of course, every mayor wants her city to be the best, especially when it comes to something with the kind of broad transpartisan support that solar enjoys. So we’re encouraging mayors to run a race to the top on solar by comparing the growth of solar city by city, and showcasing the results through the news media and on social media.

Even as we make the case for solar on environmental grounds, our national network is bringing together a broad coalition that can offer a variety of reasons to persuade local officials to act — from “Green Tea Party” activists in Georgia who want “energy freedom” to solar installers in Arizona who want green jobs, from low-income communities in Massachusetts who want cleaner air to business owners in Colorado who want to power their breweries and cafes with solar.

Together, we’re building on the pro-solar policies our national network has already won in California, Massachusetts and 10 other states and Atlanta, San Diego, Albuquerque and more than a dozen other cities — from California’s Million Solar Roofs Initiative to some of the nation’s first solar tax credits in the 1970s. Past successes are making it possible for cities to aim higher now. What seemed wildly ambitious yesterday is now absolutely possible.

Yet with a president and Congress who range from hostile to indifferent in their attitudes toward solar power, it’s more important than ever that we act locally on solar.

Stand up for solar

Every great technological advance disrupts one or more existing industries, and solar is no exception.

A few utilities, including Green Mountain Power in Vermont, have embraced solar, retooling their business models around a grid with thousands of homes generating power as well as consuming it. Unfortunately, others have been less forward-thinking. Threatened by the growth of an energy source that requires less capital investment but smarter distribution, many electric utilities and their trade associations are pushing to roll back the policies that have enabled and encouraged solar’s growth. Fossil fuel interests, including the Koch brothers, have also lobbied regulators and others to weaken or dismantle these policies.

Dan Jacobson, Environment California

We’re urging state officials to resist these efforts and reject attempts to make it harder for more Americans to go solar. 

We’re countering misinformation with facts, including data showing how solar’s benefits to utilities and their customers outweigh the costs of pro-solar incentives. As in our Shining Cities project, we’re putting the environment first while bringing together leaders from an array of fields.

America still has a chance to lead on solar, even with Donald Trump in the White House. But only if we sweep past the special interests that are clinging to the business models of the past.


If we want cleaner air and a more stable climate, we need to harness energy from the sun. That's why we're calling on cities to go big on solar.

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